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ABC Department Store Ashrafieh

The ABC department store is one of the prime retail shops in Lebanon. It has two major branches and a third one to be completed by May 2017. The lighting design scheme was developed for all the ABC department store branches and coordinated with the international ID consultant KKD and local architect A-Consult. It is based on the psychology of the end user and way-finding strategies using the Limbic study. ABC Ashrafieh Department Store branch is composed of four stories with an overall area of 10000 square meters of retail space. The store houses the women, men, kids, household and cosmetics departments along with a bookshop, a barber and two cafes. According to the Limbic Study ‘Various target groups respond differently to various lighting implementations. In presentation and retail applications in particular, the effectiveness of lighting and the buying motives of the addressed customer group are very closely linked.’ The lighting concept was then slightly altered to cater for the different target groups per department in a way to enhance the ‘sense of well-being and extend the amount of time they spend in a store. This in turn boosts sales.’
2013 – 2014
Beirut, Lebanon
ABC Department Store / International Architect: Kinnersley Kent Design KKD Local Architect: AConsult

Provided Services

Lighting Design
600,000 USD